.: BRAND&DESIGN GOLDLIST :.

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☆ GOLDLIST BRAND: MILLSWYN RESTAURANT ☆


"The total refit and reinvention of Lynch’s, Melbourne culinary institution, would unnerve most. Not the client, and not us." by Cornwell

The Millswyn, whose name is derived from its eponymous cross street, is housed on the premises formerly occupied by famed South Yarra institution Lynch’s. The Millswyn accommodates up to 110 guests in total and comprises two levels of dining including a private dining space with separate entrance.

The restaurant’s Nordic-inspired interior is understated, yet detailed and sophisticated with sleek, minimalist lines and a functional aesthetic. Hecker Guthrie pared back the restaurant’s old interior and utilised layering of colours, shapes and eras to create an intimate space.

Old-fashioned plaited mops hang along the white tiled walls; Italian porcelain lights adorn the restaurant space and chrome and galvanised pendants dangle above the front bar. This playful array of European domestic objects creates an inviting, almost homely kitchen atmosphere in the breezy front breakfast bar. The muted colour palette of khakis and grey used in The Millswyn reflects the gradual transition from bright informality to a subdued sophistication.

The careful selection of vintage European copper wall sconces and American Shaker influenced furnishings complement the light olive-toned walls and timber panelling running through the restaurant. The historic marble fireplaces have been kept intact, allowing diners to enjoy the intimate cosiness of the inner dining room settings.

— 2 years ago with 6 notes
#logo  #brand  #branding  #identity  #logo  #food  #restaurant  #design  #goldlist  #australia 
☆ GOLDLIST PRODUCT: MORFOZE SOUP ☆

"An excellent gift for the fans of unusual in ordinary things" MORFOZE is a pet project of designer, Yevgeny Razumov who created this conceptual product/design as an exploration in 3D modeling as well as branding and packaging design. See more after the jump.

"MORFOZE is a hard soap concept, which surely will be liking to all who have had to face the principles of 3D-modelling software, designers, modellers, engineers and people who like everything unusual, everything that makes our life more interesting.

This polygonal soap is odour-free, as everything that exists in the virtual space, and it illustrates the form transformation, its smoothing and conversion - all that  refers to the processes of creating and editing objects in three-dimensional programs. In spite of all this “game” it doesn’t lose its main function - to clean and moisten the skin.

At the moment of designing  this product I had an idea of a suitable soap-dish for this soap in the form of a splash of water. The contrast between the polygonal object and the smooth form of “water” reveals even more an unusual combination of shapes in the real world, and such inherent in the virtual one.

I hope that this product would attract people to use hard soap for washing, rather than liquid  one which is more harmful to our environment.”

 Designed by  Yevgeny Razumov

— 2 years ago with 7 notes
#morfoze  #soup  #product  #idea  #yevgeny razumov  #russia  #design  #goldlist 
☆ GOLDLIST BRAND: ANSWERS QUESTIONED ☆

Answers Questioned is a small Artist Collective working out of New York. Collateral includes stationary, business cards, exhibition catalogue and announcements. by Vanessa Saba


— 2 years ago with 2 notes
#Vanessa Saba  #ANSWERS QUESTIONED  #branding  #brand  #logo  #identity  #goldlist 
☆ GOLDLIST BRAND: DEEP SEAFOOD BAR ☆

Branding concept for seafood restaurant. The concept behind the brand is the use of the fishing hook-like shapes in the letterforms, and also that the logo can be read the same when flipped upside down (An ambigram). I have utilized this in the menu whereby it is shared between two diners whilst the logo reads correctly for each person at the table. This continues through using a stamp to place the logo on various stationery. The ambigram of the logo still ensures legibility given the randomness of ink stamping methods. by Matthew Hole

— 2 years ago with 2 notes
#deep seafood bar  #matthew hole  #design  #brand  #branding  #logo  #identity  #stationary  #menu  #food 
☆ GOLDLIST BRAND: MATTHEW HOLE ☆

“My personal business cards are printed onto 350gsm bright yellow card with a cut out logo. The logo and holes are a reference to my surname.” by Matthew Hole

— 2 years ago with 5 notes
#matthew hole  #brand  #branding  #identity  #logo  #goldlist  #stationary  #business card 
☆ GOLDLIST BRAND: SUGARSIN ☆

SugarSin is a modern sweet shop experience in central London, billed as ‘non-traditional’ their brand identity was undertaken by UK based design agency And Smith who developed a more sophisticated retail proposition for both adults and children.

“…our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.”

With delicate type and a vibrant pink candy-floss colour palette this identity initially sets a very familiar sweet and feminine tone common for confectionery. What sets this apart is the contrasting use of cut and paste photography to create an unusual world inhabited by balloon ice cream, flying zebras and lollipop men. This unique blend imbues an almost Alice In Wonderland tea-party visual narrative and creates a distinctive style more reminiscent of an experimental design project rather than a commercial retail experience, which is refreshing. In my mind the result is an adult vision of a childhood memory and sets the brand up as a curious and unexpected visual treat.

— 2 years ago with 8 notes
#sugarsin  #sugar sin  #goldlist  #branding  #logo  #brand  #identity  #stationary  #food 
☆ GOLDLIST STATIONARY: DARE ☆

“In Vancouver, DARE is a merger of a traditional agency and digital shop, so we wanted business cards that also combine old with new.

We created an online tool where employees could upload a picture of themselves, and enter their email, phone numbers and other contact info. An ASCII image of the employee was automatically created using only characters from their own contact information.

We then printed their personalized card designs on a letterpress printer, to further emphasis the idea of traditional processes meeting digital techniques.”

Designed by DARE Vancouver 


— 2 years ago with 11 notes
#dare vancouver  #business card  #stationary  #dare  #design  #goldlist  #identity 
☆ GOLDLIST DESIGN: PIE CRUST 101 ☆

Created by Ashley Ross to promote classes at the Pastry Training Center of Vancouver, B.C. 

"Printed on usable parchment paper with step-by-step instructions." 
Too bad my crack research team failed to come up with a source where you can buy one. 
Trust me, they’ll feel my wrath


— 2 years ago with 1 note
#Ashley Ross  #pie crust 101  #illustration  #design  #goldlist  #canada 
☆ GOLDLIST STATIONARY: MONOGRAM ☆

“Business Card - The brief was to truly represent Monogram Design through a business card. Monogram is a contemporary graphic design studio in Sydney, Australia who offers bespoke, tailor-made creative and strategic solutions for a variety of clients.

The card design and execution needed to showcase the care and attention to detail/craftsmanship with which Monogram executes their work. The messaging needed to champion the attitude with which Monogram carries out business; that is with a playful sense of humour.

In a world where designers are everywhere, and tactile craftsmanship has taken a back seat, we needed to stand out and wow the public. So far, it has worked. There are two comments that come out of handing out this card. One is, “I’ve never seen anything like this” and the other is, “This is my favourite card of all time!”. We’ve even heard of people re-designing their cards to raise their ante!

 

Corporate ID - The brief was to truly represent Monogram Design through a stationery suite. Monogram is a contemporary graphic design studio in Sydney, Australia who offers bespoke, tailor-made creative and strategic solutions for a variety of clients.

The design and execution needed to showcase the care and attention to detail/craftsmanship with which Monogram executes their work. The messaging needed to champion the attitude with which Monogram carries out business; that is with a playful sense of humour.

In a world where designers are everywhere, and tactile craftsmanship has taken a back seat, we needed to stand out and wow the public. While most designers send email blasts of their own case studies, we wanted to promote ourselves genuinely and thoughtfully through hand-written personalised notes sent along with an invitation to share a beverage and a chat.

So far so good. With a 68% response rate we are thinking we’re doing something right!”

Designed by Monogram

— 2 years ago with 3 notes
#stationary  #monogram  #design  #goldlist  #logo  #brand  #branding  #australia 
☆ GOLDLIST PACKAGE: CROWN MAPLE ☆

“Studio MPLS created a distinctive brand identity and visual brand language for the world’s first brand of super-premium maple syrup. Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness of the real maple syrup and the sophisticated state of art production techniques that make it the purest maple syrup on earth. Graphic iconography influenced concept package design, secondary packaging, and collateral.” by Studio MPLS

— 2 years ago with 1 note
#Studio MPLS  #package  #design  #maple  #goldlist 
☆ GOLDLIST TYPOGRAPHY: EF DESTINATIONS ☆

"I was commissioned by EF International Language Centers to create typographic logotypes 
for their 40 destinations, worldwide.” by Albin Holmqvist


— 2 years ago with 9 notes
#ef destinations  #ef international language centers  #typography  #design  #logotypes  #destinations  #worldwide  #albin holmqvist  #goldlist 
☆ GOLDLIST PHOTO/PRINT: SUSAN&DIRK ☆

Susan and Dirk’s striped seaside wedding. This stunning photos was captured by Charmaine SpangenbergThe sweet modern stationery, was designed by Susan Brand, the bride herself.  



— 2 years ago with 4 notes
#susan & dirk  #susan brand  #Charmaine Spangenberg  #wedding  #photos  #photography  #stationary  #print  #design  #goldlist 
☆ GOLDLIST BRAND: THEUREL & THOMAS ☆

 

“Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.”  Designed by Anagram

— 2 years ago with 6 notes
#Anagram  #Theurel & Thomas  #macarons  #package  #brand  #branding  #design  #identity  #goldlist